Blogging as a wedding photographer may seem like something really hard and technical but it will actually surprise you time and time again how simple things may turn out to be when it all comes down to it. Sometimes, all you really need to do is to just figure out the basics and then sort of play it by ear from then on. Time and experience will tell you what you need to do and how you need to do it moving forward and you can check it from there. The first thing or the first mindset that you should have when it comes to composing a wedding photography blog is the aspect of its target audience. As a professional wedding photographer, your main aim should be to always try to get more potential clients. That is the main purpose of your blog as a wedding photographer. No matter what happens, make sure that you get to keep something like that in sight all of the time and make sure that you never lose sight of it no matter what happens. Although you may be posting blogs about the previous weddings that you may have covered in the past and although this is something that those previous clients may appreciate a lot, the main target is to get more potential clients by convincing them that you are more than capable of getting things done at the end of the day.
The blog can also serve as your online portfolio.
More often than not, people will be taking a look at your blog as a wedding photographer before they will even decide to contact you. You will be sifted out based on how your blog looks and that is why it’s extremely important for you to make sure that your blog is always churning out great looking content that is both high quality in terms of the pictures that you are posting up as well as based off of the text that you are putting up as well at the end of the day. You can even feel free to put up other content or other previous side projects that you may have worked on in the past that are not related to wedding photography. Diversity is key to jazzing things up as you go along and when you have some kind of variety in the things that you do, you are guaranteed something interesting and fun to look at.
The blog is also your chance to reach out to the other wedding vendors that you have met during the wedding.
They say that it takes a village to make a wedding come to pass and it’s actually quite true. You have the venue owners to the caterers to the florists to the DJ to the waters to the wedding planner and so on and so forth. Reach out to them and feature them on the vendors list section of your blog as a wedding photographer because this is something that they will get to appreciate and something that can help you boost your chances of connecting with them in an efficient and effective manner at the end of the day.
A crucial skill that you need to learn as a professional wedding photographer is how to blog and how to continuously pump out high quality content all throughout the time that you have that blog up. This may seem like something really hard to do or achieve especially if this isn’t something that you have done before but for as long as you have the right kind of mindset and the right kind of dedication to learn about it, there is nothing impossible for you to learn when it all comes down to it. There are a lot of ways and a lot of sources that you can learn how to write a blog from and it is all a matter of finding out which one fits you best or which one works well for you as a new wedding photographer.
Know the purpose of the blog
The first thing that you need to know about writing up a blog as a wedding photographer is that the main purpose of the blog is for you to be able to use it as a marketing tool. Your blog content and everything that you should do moving forward should function with one goal in mind, and that is to make sure that you get to being in potential customers to help drum up some business and revenue all throughout the process. Some people are under the notion that the blog is aimed to please the wedding photography clients that the wedding photographer has previously worked with. Although this is a deal sweetener and something that the previous clients will certainly be able to appreciate at the end of the day, they are not necessarily the main target of the wedding photography blog. Of course, as a professional wedding photographer, you don’t say that right out to their faces. This is something that you ought to keep to yourself but something that you need to remind yourself of time and time again whenever you have new content that you need to put up.
The blog will serve as your online portfolio as a wedding photographer.
People will not be all that willing to call you and meet up with you just to ask you about your services. They will check out how you work and what your final finished photos are at first. A wedding photography blog is a great venue for you to show off your finest works so that potential clients will be able to get a glimpse into the things that you are capable of producing should they hire you as their official wedding photographer. This is a major step forward for you because this means that the moment they try to contact you, the deal is as good as done already and you more or less have it in the bag so it all comes down to making sure that you are able to really close the deal at the end of the day. This will put you in a better shape the moment that you are at the point of making your pitch.
Most of the successful wedding photographers out there were able to get to where they are now is because they took the time to really network with the other wedding vendors that they have worked with or even just know about at some point or so. You might probably think that this is something that might turn to be a futile effort but you will be surprised at how far reaching networking can turn out to be especially if you are able to network to all of the right people. It is something that you will have to constantly work on one way or the other and it is something that might take up a good amount of effort but what you can be rest assured of is that it is something that will eventually bear fruit so for as long as you will be able to stay true to the course and just counter on, you should start seeing results over time.
Get contact info
When you are shooting during weddings, have your assistant or your second wedding photographer go around to talk to the rest of the other vendors and to ask them for their contact info. This is a great opportunity for you to disseminate your business cards as well as any other promotional fliers that you may have prepared in advance for networking purposes. Compile the vendors’ contact info and make sure that you are able to group them depending on the name of the couple’s wedding that you met them in. This can be a great conversation starter when you reach out to them again. More than that, another great way to network with vendors is to include them in your blog of the wedding. Put up a vendor list at the bottom of the blog with a clickable link right beside their names that will eventually lead to their own sides. This is just a small effort on your end but this is something that most of the other vendors will see as a sign of goodwill and support. They will be more than happy to reciprocate your efforts. You will be surprised to have more and more people know about you and about your brand and you will soon be considered as an option among the other wedding photographers in the market. It will at least give you a fighting chance to keep abreast of the competition one way or the other.
Reach out via social media
Another way for you to reach out to the other wedding vendors is via social media. Add them up on your business profiles and constantly keep them engaged by liking or resharing their posts if you find anything that is coherent with the kind of theme that you would like to portray in your profiles. Keep it up in such a way wherein they will constantly see you and be reminded that you are also a wedding photographer and that they should keep you in mind in case there is a need for wedding photographers somewhere.
If you are planning on getting in on the hype about running a photo booth rental business one way or the other, what you need to understand right then and there is the fact that this is something that can turn out to be potentially lucrative and has a fairly steady and loyal client base for as long as you know how to play your cards right as an entrepreneur. It will not require too much technical knowledge from you and you don’t necessarily have to be a professional photographer in order for you to set this up the right way. For as long as you are able to make sure that you get to have all of the basics down pat, you can be quite rest assured of the fact that this is something that you can bring in quite successfully for the clients that you are setting the photo booth rental service up for at the end of the day. Once you are able to have all of the equipment down pat, you have to understand that that is technically just have of the process. You will have to go through the set up as well as the entire time wherein you will be serving as a photo booth rental operator as well.
Give yourself extra time to set up all of the equipment that you will be using for the photo booth rental service.
Although you may think that you already know everything like the back of your hand, literally anything and everything can happen and that is something that you need to set aside enough time to prepare for when push comes to shove. Be at the event around 2 hours before it actually starts, just so that you can set your equipment up the right way and so that you will be able to put in some test shots as well as adjust the settings based on the kind of lighting that you are getting from the venue.
You should also make a habit out of calling the event organizers or your photo booth rental clients ahead of time.
You never really know when there are possible last minute changes during the event and they might forget to keep you in the loop when it comes to changes like these. It should be your job as the photo booth rental operator to keep yourself in the loop of things all of the time. Call your clients just to make sure that everything will still be following through as planned for the event and for the photo booth rental service that you will be providing for them and for the event that they have booked you for when it all comes down to it.
Always keep a smile plastered on your face as well during the event, even when there are certain times wherein you don’t feel like smiling all that much. Be as engaging as you possibly can because your disposition can serve as the way that you present yourself out to the rest of the other potential clients out there who might be observing you.